Salesforce is the number one Cloud-based Customer Relationship Management (CRM) platform in the world, and now, it has integrated Electronic Medical Records (EMR) as one of its operations, too. Health Cloud is a healthcare solution by Salesforce that allows the medical professionals to keep in touch with their patients via digital mediums. 71% of Millennials want doctors to provide a mobile app to actively manage their health. Salesforce tackles this market by providing a unique, two-way solution that helps caregivers interact with the patients and engage with them deeply, while the patients can view their medical records and get the answers to their common queries easily.
The Chief Medical Officer of Salesforce Healthcare and Life Sciences, Dr. Joshua Newman, MD, says:
“The era of precision healthcare is upon us. Just like we use precision medicine to target cancer and other diseases, precision healthcare is enabling us to develop more meaningful, accurate and long-term relationships with patients. Health Cloud is a huge step forward in this industry transformation”
So the question is: What exciting ventures can we expect from Salesforce with its EMR integration in the near future?
The Best of Both Worlds—EMR and CRM
Both EMR and CRM apps have their own unique flavors that they bring to the table. CRM focuses on the balanced management of customer relationships, and ensures that both the service provider and the respective clients have equal access to data. On the other hand, EMR focuses on an efficient system of records that would help internal users.
Usually, the stand-alone EMR applications are meant for the healthcare providers, not the patients. However, the integration of this system with CRM means that the patient will be able to access the relevant information and transparency of data will be maintained between the doctor/nurse and the patient.
Healthcare Providers Will be able to make Better Healthcare Decisions
The process of making good, timely decisions are made easier as the data is smartly categorized and, instead of having doctors or nurses sift through the huge chunks of data to check which tasks are important, they can act upon urgent tasks as the console will alert them about medications and appointments, so there won’t be any chance of missing them by mistake.
In addition to this, the communication between the patients and the caregivers can be made transparent to the care network through the Salesforce Chatter, so that, all the doctors and nurses appointed to a specific patient will not be missing out on important information about the patient.
Lastly, and most importantly, the healthcare providers can use segmentation in their care network, grouping patients on different basis such as the intensity of care needed or the type of disease, in order to provide better and targeted health service to the patients.
Patients Can Enjoy a More Personalized Engagement With their Healthcare Provider
Technology has successfully brought the world closer, and now it can be done in the case of healthcare, too. Patients are not customers in a traditional sense, nor can they be understood according to their clinical diagnosis alone. A more personal approach is necessary to help the patient recuperate from their illness.
The EMR and CRM apps in Salesforce Health Cloud enables the caregivers to view the complete statistics and data of the patient, combined from multiple sources, in order to help the doctor gain a better insight about the patient and their health progression, and would thus be able to treat them with a more personalized touch.
All of these aforementioned points are the reason that many healthcare companies have been establishing partnerships with Salesforce. We can certainly expect a better healthcare management and treatment in the future.
Contributed by Santosh Prasad