Marc Benioff’s spiritual tryst with India is well known. He was inspired and influenced by the book he received at Steve Jobs memorial service at Stanford – The Autobiography of a Yogi, that of Paramahamsa Yogananda. Marc has also credited Mata Amritanandamayi with reinforcing his Philanthropic pursuits, of which salesforce.com is a champion.
What was intriguing though, was the seemingly low key technology presence that salesforce.com had in India. To be sure, they did have a presence, but it was nothing, and still isn’t like that of Microsoft, Google.
That’s set to change with Salesforce’ recent announcement on the new CoE at Hyderabad .
Following the success of giant tech firms, India has long been one of the most desired nations for service based tech industries around the globe.
This is a great move for two reasons. Firstly, it helps Salesforce tap into the wonderful tech talent in India and secondly, but subsequently to get on a level playing field with Microsoft.
Salesforce has to find it’s next wave of growth in emerging markets. You cannot ignore some of the largest markets in the world. The CoE will definitely be a big boost in that direction.
This comes as no surprise as Hyderabad is a city that hosts a number of tech companies such as, Microsoft, Apple, Amazon and Cisco to name a few. Salesforce Hyderabad will be one of the largest engineering centres universally. The establishment will also be the biggest Indian headquarters of the company. Additionally, when it comes to technology talent and universal functions, Hyderabad is the ultimate answer to all tech giants.
According to Parker Harris (co-founder of Salesforce),”Salesforce in Hyderabad will bring excellence by growing product teams, bringing innovation in terms of technology and customer success to cater needs of customers around the world.”
Why is India a BIG abode for tech giants?
The reason lies due to shrinking markets and talents in the USA and China which leads tech giants to move towards a nation with an abundance of talent and resources. Through gradual process, Hyderabad will soon replace Bangalore as IT hub of India. Therefore, it will not be wrong to judge the next batch of Facebook, Microsoft, Google or Salesforce generation to be born and raised in India!
Here are some of the reasons, according to me, why India is the place to go for tech corporations around the globe:
- Process Orientation: The process of any business is the core of organizations working. Through innovation and competitive advantage corporations can improve their process depending on experiences. Hence, companies are attracted towards India as a nation with myriad of high efficiency, quality and service easily available. This creates value for customers while also reducing cost to create a sustainable competitive advantage.
- Work Culture: India is home to a vast population comprising of diverse identities, cultures and religions. Therefore, one cannot generalize upon work culture as it would vary from one organization to another. However, most multinational firms operating in India will enjoy a great work culture that allows employees to work productively.
- English language proficiency: Today, India ranks better as it did earlier in terms of fluency in English compared to how it is spoken and written by millions in different nations.
- Infrastructure: This is one of the most essential key driver for the economy. With significant interest from international investors, many new infrastructure ventures are taking place with the help of Spanish companies to build renewable energy, high speed metro rails, development of smart cities amongst many other projects.
- Communication: India is clear, concise and open minded when it comes to communicating in the business sector.
- Quality and experienced talent: Without any doubt, India holds worldwide prestige in offering best quality, highly trained, smart and experienced talent to fulfil the ever demanding increase of the service sector, especially in technology and IT. This is also true for domain expertise as Tech skills and communication foster an easy grasp of domain knowledge, when the right opportunities are provided.
- Auxiliary services: There is no dearth of skilled auxiliary services that support a vibrant technological ecosystem which indirectly help create millions of jobs. This greatly enhances the productivity of the tech workforce and their movement and migration from one part of the country to another.
Since more than a decade, India is a hub of Technology outsourcing due to immense talent the nation enjoys.
salesforce.com and March Benioff’s philanthropic commitments are very well known too. And Indian Salesforce focussed companies take this very seriously as well. A case in point is a project called ‘Adya’ meaning ‘Source of Power’ that has been initiated by Trekbin to empower homemakers. Trekbin takes immense pride and happiness in providing cloud computing technology learning program (beginning with Salesforce) to individuals who act as backbone to families to aid with financial independence and better life quality.
With such a focussed ecosystem, Salesforce.com’s India overtures are headed for a bull run.