What do you get by combining the world’s most used Customer Relationship Management with the world’s most popular Marketing Automation Program? Answer: The best value for your money.
Users generally utilize the services of Salesforce to manage the bottom of their sales funnel. If you are a Salesforce customer, you can relate to this fact. Your sales team might use it as their only source of lead, account and contact data, and to close business deals.
What does it Mean for Businesses?
Salesforce Pardot optimizes your sales funnel, bridging the gap between marketing and sales, and ensuring that you drive greater business.
You can enjoy these features of the Pardot integration in Salesforce:
- Bi-directional database syncing, which allows all your data to be accurate.
- Integration with campaigns, active assignments, tasks, queues, and more.
- A single login provides access to all your marketing tools, making it easier for you to manage everything in one place.
- Availability of tracking data inside the CRM interface.
- Availability of sending templated emails from within the CRM.
- Adding prospective customers to nurturing campaigns within the CRM.
Businesses are now open to exciting new prospects, and they can use these features for a number of purposes, such as:
1. Driving New Leads
Not all leads are ready to be sent over to the sales team, as not all leads are qualified. And yet, 61% of B2B marketers send all leads directly to sales, despite the fact that only 27% of those leads will be qualified. Sending these unqualified leads is obviously a waste of your precious time and resources.
With Salesforce Pardot, you can fill up your pipeline with qualified leads, using the trusty email campaigns, smart forms, and lead grading/scoring.
2. Closing Deals Faster
Did you know that 73% of all B2B leads are not sales-ready? This has been a major setback for many businesses. B2B leads which are not yet sales-ready would be treated as if they are, and which would result in either the lead making a negative decision for the company, or the sales team taking a long time in engaging and nurturing them before finally closing the deal.
The right information and tools are imperative for closing deals faster. Salesforce Pardot allows activity tracking, real time alerts, and drip campaigns that ensures that the leads that are sales ready, and this would help the sales team to close the deals faster than they had before.
3. Tracking Your ROI
Tracking and measuring your Return on Investments is no longer an option for companies aiming for the best. You need accurate reports on your leads and costs, so that you can sculpt better strategies that would provide you with high rates of return. Salesforce Pardot lets you achieve complete tracking with its features of social reporting, closed-loop reporting, and lifecycle reporting. Better reporting of your ROI will lead to a better insight of your business, and you can make the most of your resources by managing them in all the right places.
4. Being successful with Pardot
This is only half the job. To get the most out of your Pardot investment, you need to align with a Partner who knows how to integrate it with your CRM. While selecting your Partner, ensure that the Partner has proven and long term experience in CRM integration and Marketing automation. This is going to be a big plus and will increase RoI tremendously. A well-knit integration of your Pardot and CRM ensures that all the Leads are being acted upon and facilitates faster Opportunity closures.
Contributed By: Santosh Prasad